Consumer Protection Tips What is MAP

Tue, 20 Dec 2011 12:36:46 GMT

Consumer Protection Tips: ; Consumer Protection Tips; What is MAP . By Mad MAPPER from Anti-Consumer World Map is a scheme where manufacturers can force retailers to engage in deceptive advertising practices because it's illegal to engage in outright price fixing.[1] The situation is this: - A retail is free to sell products at whatever price they freely choose.[2] - Under MAP pricing, however, the retailer must advertise the price to be at least $x.[3] In other words a retailer can sell Widget X for $100, but they must advertise it for sale for at least $150.[4] Now, most State and places have consumer protection laws that require businesses be honest in their advertising.[5] The idea behind these laws is so that if a business advertising Widget X for $150 they shouldn't sell it for $200.[6] But isn't advertising Widget X for $150 and selling it for $100 equally as deceptive How many customers will really ...

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Consumer Protection Tips What is MAP